Inspire students to pursue pathways into AI, Biotechnology, Cybersecurity, and Engineering!
We think every kid can be a STEM kid.
Our career guides provide:
Clear, easy-to-understand information about career paths in AI, Biotechnology, Cybersecurity, and Engineering.
Real-world examples of professionals in these fields to inspire students.
Practical advice on education pathways.
Workbooks and learning materials to help high school students explore and understand their own aptitudes and interests.
Teacher’s guides for use in the classroom, after school, at summer camp, at home, or anywhere else STEM learning is happening.
Advice and training for educators of all types and levels of experience.
Click on the images below to see complete review copies of our publications!
Why these careers?
The future job market is changing rapidly. Careers in AI, biotech, cybersecurity, and engineering will play crucial roles in solving the challenges of tomorrow. These fields not only offer financial stability but also give students the opportunity to make a difference in the world.
So many different skills, interests, and backgrounds can lead kids to success in STEM — all they need is to discover the way into the academic and professional path that works for them. We want to help give every kid the confidence to pursue their STEM dreams and then sit back and watch them change the world!
Who buys our materials?
Universities, corporations, foundations, schools, and government agencies have integrated our career guides into their educational outreach efforts to promote career awareness and inspire the next generation of innovators.
What else?
Designed to appeal to kids of all ages, our books are colorful, entertaining and educational.
They are perfect for teachers, after-school programs, STEM fairs and other outreach.
The books can be customized with your ad on the back-cover as well as a letter from your organization on page 2. Info here and here.
For younger kids
It’s never too early! Get middle-school and elementary-school students thinking about careers, too. Also, pre-k!
Check out our engaging, educational blog.
We look at the "E" in STEM from all angles — teaching & learning, diversity, policy, and much more.
AI is already embedded in students' lives and will be only more so in their careers. Their future successes will require AI literacy. While only 2% of jobs require technical AI skills, understanding and using AI tools are crucial for all. Read more to find out what AI literacy is really all about and how to help students build it into their educational and career plans.
Engineering is the field where the future comes into focus and then becomes the present. Show students how with our updated career guide. It features exciting innovations and advances in engineering that are becoming reality — houses printed in 3-D, windows that generate energy from the sun, and prosthetics that learn the more people use them, and much more!
AI has ramped up the speed and scope of cyber attacks at the same time as it has made cyber defenses more agile and effective. One thing that hasn't changed – the need for people with interest and skills to put their talent and energy towards making the internet safer for all of us. Read more to find out how to help get students interested and prepared for careers in this important, rewarding field.
For decades, toys have been made of plastics that have made them hazards to the environment. And as the industry has grown, the environmental impact has only gotten worse. But things are changing for the better, and the toys on this list all represent eco-friendly approaches to both manufacturing and playtime itself.
The job of saving the internet gets more difficult every year. Online crime is bad enough, but even the legal ways our personal data gets scooped up for rampant commercial use puts us at risk. What to do now – preach “data care,” start young, and help individuals take charge of what happens to personal information online.
Mark Rober’s genius videos about crazy building projects can excite kids about engineering. But then what? Here’s how to channel that enthusiasm into learning easily done in class or at home.
Lawmakers’ efforts to expand America’s research and development enterprise dominated discussions about STEM education policy in 2021. While questions remain, it seems likely that 2022 will see really big increases to funding levels at the National Science Foundation and some of the other federal agencies involved in science and technology discovery and education.
“Introducing Cybersecurity” is a playlist of videos that can help get students excited and interested about career prospects in the field. Whether feeling hesitant, hurried, harried, or even helpless, educators and counselors of all kinds will find something at their level to make cybersecurity a relatable, viable study and career pathway for their students.
During this Cybersecurity Awareness Month, we’re excited to announce our latest publication, Outsmart Cyberthreats. It’s equal parts online safety guidance and career awareness for middle schoolers. Kids will learn how to take informed control of what happens with their data when they use the internet and to make informed decisions about possible career paths in the field of cybersecurity.
Our top 10 blog posts from the last 18 months reveal a rich variety of reading interests and behaviors among our much-appreciated subscribers. From toys to engineering outreach programs to cybersecurity to TED talks, STEM education writ large offers up topics and approaches to catch many different kinds of eyes.
To learn what really happens to our data online, documentaries will give you a fuller picture than the movies. So far, so obvious. But be warned – you’ll need a strong stomach to go back online after watching some of these titles.
COVID accelerated the growth of online gaming, as lockdown kept people at home and limited to socially-distanced diversions. But harassment and hate, fueled by sexism and small-mindedness, lurk in the dark corners of the enterprise. Girls and women can pay an extra, cruel price for just wanting to play, and it’s clearly something we should be committing to make right.
Perseverance touched down for a picture-perfect landing on Mars, after a seven-month journey. On a search for signs of ancient Martian life, the rover is the most advanced robotic device ever launched into space. At every turn, the mission features amazing, inspirational examples of science and engineering at their best. Here are seven parts of the picture from the landing that especially caught our attention.
COVID has driven learning out of the school and into the home. STEM learning, especially, presents clear challenges to families trying to make at-home school work. Find out how STEM and social-emotional learning can combine to open up possibilities for parents and children to learn and grow together in uniquely nourishing ways.
Our last holiday toy list showcases a diverse group of other list-makers who have gathered engineering-related toy and gift ideas in distinctive ways. You are sure to find something for kids of all kinds, ranging from the budding engineer to even just the mildly curious. And the last item on the list might just change a kid’s life(!).
Career awareness in K-12 is not working very well for the tech-driven, rapidly-changing workforce that awaits students upon graduation. To fix this problem, we think career awareness should be done “backwards.” That’s how our career awareness program works. What does all this really mean? Keep reading to find out.
The shadow of COVID-19 makes this a school year unlike any other, and it could mark the start of long-lasting challenges for K-12 education. But lots of smart people have been hard at work on ways to make pandemic-era online learning work better for larger numbers of teachers and students. If nothing else, though, making it up as we go along is the new normal.
Twenty years ago, few people thought much about K-12 engineering education. Now it’s a foundation of science education at all levels. Cybersecurity education seems to be following a similar path. Read more to see why.
Career awareness for elementary school might sound awful. But if we ask kids the right questions, we can help them take their first steps towards work that’s meaningful to them and beneficial for the world.
Over two-thirds of Americans have little or no understanding of how AI tools work to shape what we read, think, buy, stream, and generally encounter in our online lives. For students entering a workforce increasingly shaped by AI tools that are getting developed at lightning speed, such a lack of understanding can hinder career success. Our AI career guide and student workbook publications can help.